The Telecommunications industry is facing an ever-increasing set of threats brought on by new technologies, serving as a disintermediation between company and end customers, which consequently diminishes traditional profit margins and reduces Telco's ability to control their own business and share of wallet. Examples include Smart Phones milking revenues from applications and customer ownership preferences (i.e. Apple or Android platform, etc.). Social media sites, increased competition from other providers (IP providers, wifi, Wimax, etc.), and decreased customer acquisition are all challenges that Telcos are facing today
The Telecommunications industry is facing an ever-increasing set of threats brought on by new technologies, serving as a disintermediation between company and end customers, which consequently diminishes traditional profit margins and reduces Telco's ability to control their own business and share of wallet. Examples include Smart Phones milking revenues from applications and customer ownership preferences (i.e. Apple or Android platform, etc.). Social media sites, increased competition from other providers (IP providers, wifi, Wimax, etc.), and decreased customer acquisition are all challenges that Telcos are facing today:
- Better 360˚ view of customer
- More detailed customer profile
- Improved accuracy and timeliness of data
- Better ARPU, Share of Customer Wallet
- Real-time Marketing
- Quicker response to the market and government requests
- Better Customer Experience
- Real-Time Response to customer issues
- Better quality of service
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